About Us
About us
Ende Beto – Tastes Like Home
Mission
Our mission is committed to serving premium quality packed foods and spices to the local and international market, and to expose the great flavors of Ethiopian cuisine to the outside world.
Vision
To become an internationally renowned food and spice processor and exporter, while continuing to lead in quality and innovation among local competitors, and being recognized in the international catering market.
Core Values:
- We highly prioritize our ethical values of high standards of integrity, honesty, and reliability.
- We greatly believe in creativity, innovation, and various inspirations to always drive new, healthy products in our stores.
- We never compromise on quality and always work hard towards providing an excellent and consistent product to our customers.
- We always provide extensive awareness and understanding of nutrition and a healthy diet.
- Customer satisfaction in every service we provide.
- Empowering young women in the agricultural and product development sector.
Our History: Mahder Foods was established in 2012 GC by an entrepreneur who transformed her struggles into a success story by solving everyday problems. Faced with the challenge of balancing work, school, and household tasks, Mahder saw an opportunity to introduce pre-cooked traditional Ethiopian sauces to the market. Despite initial resistance from a community that valued homemade preparations, Mahder began by selling individual ingredients to build trust. Her innovative approach led to the opening of a Tasting Centre in CMC Salite Miheret, where customers could see and taste the quality of her products.
Meet The Founder
Mahder
Early Life and Education
- Born and raised in Dessie City, South Wollo Zone of the Amhara Region.
- Attended a Catholic School for her early education.
- Relocated to Addis Ababa for further studies.
- Earned a Diploma in Purchasing and Supply Management.
- Completed a Degree in Marketing Management.
- Obtained an MBA in Project Management.
Passion and Career
- Passionate about food and agriculture, with a keen interest in product development.
- Known for creating innovative products like turmeric tea, which has become a favorite among customers.
- Uses the products she sells, ensuring they are prepared with care and attention, reflecting her dedication to quality.
Entrepreneurial Journey
- Mahder Foods was established in 2012, inspired by her own struggles with managing household tasks and recognizing a market gap for pre-cooked traditional Ethiopian sauces.
- Faced challenges in introducing processed traditional sauces and spices to a market that valued homemade preparations.
- Started by producing and selling individual ingredients to build trust with consumers.
- Opened a Tasting Centre in CMC Salite Miheret to showcase the preparation of sauces and spices, allowing potential customers to taste and appreciate the quality.
Achievements and Contributions
- Recognized for her entrepreneurship skills, providing training, assisting in business plan development, and hosting competitions for organizations like GIZ, USAID Projects, Dashen Bank, Ethiopian TV, and various universities.
- Founder of African Agricultural Academy Association and Ethiopian Spices and Aromatic Flowers Processor and Exporter Association.
- Member of several business associations including Kawe, Aweb, and Addis Ababa Merchant Women.
- TV host for food and nutrition programs, with numerous certificates recognizing her creativity and entrepreneurship.
Personal Attributes
- Known for her energetic and socially positive attitude.
- Exhibits unwavering hospitality, making her not only a successful businesswoman but also a respected individual.
- Strong focus on customer satisfaction, which has been a driving force in her business since its inception.
Key Milestone
- Shortly after starting her catering service, Mahder competed in a national competition hosted by the Ministry of Industry.
- Among 670 competitors, her business plan was selected as one of the top 40 best entrepreneurs.
- This recognition allowed her to expand her business from a home-based operation to a standardized manufacturing industry, with promotion on TV and billboards for four years.
Current Status
- Mahder Foods now has 38 employees, 85% of whom are women.
- The company operates four branches in Addis Ababa and exports a variety of products, including beans, fresh and dried injera, sauces, and spices.
- Committed to corporate social responsibility, focusing on food and nutrition education, supporting women farmers, and providing meals for homeless individuals and immigrants.
12
YEARS
EXPERIENCE
Why Choose Us !!
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