Introduction
Mahder Foods, with its motto “Ende Beto” (“Tastes Like Home”), is a beacon of innovation and empowerment in the food industry. Established in 2012 by the visionary entrepreneur Mahder, the company has grown to become an internationally renowned food and spice processor and exporter. Let’s dive into the inspiring journey of Mahder Foods and how it continues to make a difference.
A Mission Rooted in Passion
Mahder Foods is committed to serving premium quality packed foods and spices to both local and international markets. The mission is not just about food; it’s about sharing the rich flavors of Ethiopian cuisine with the world. From the very beginning, Mahder Foods has prioritized quality, nutrition, and customer satisfaction.
Overcoming Challenges with Innovation
Mahder, the founder, turned personal struggles into a successful business model. Realizing the time-consuming nature of preparing traditional Ethiopian sauces, she introduced pre-cooked sauces to the market. Despite initial resistance due to cultural norms, her persistence paid off. By producing high-quality ingredients and establishing a Tasting Centre, she gradually won over customers.
Empowering Women in Agriculture
Mahder Foods is dedicated to empowering young women in the agricultural sector. With a workforce that is 85% women, the company provides opportunities and incentives, fostering a supportive work environment. The farming agreement with 120 women farmers exemplifies Mahder Foods’ commitment to sustainable agriculture and community development.
Innovation at Its Core
The company prides itself on creativity and innovation. Mahder Foods’ product range includes black and white injera, various sauce bases, spices, and unprocessed beans and seeds. Utilizing top-notch machinery for processing and packaging, Mahder Foods ensures consistent quality without compromising on health standards. Their products are stored in deep freezers without any preservatives, maintaining a shelf life of up to three months.
Social Responsibility
Mahder Foods takes corporate social responsibility seriously. The company educates the community about nutrition and healthy diets through a TV show, “Food and Drinks Nutrition by Mahder.” Additionally, they provide meals for homeless people and cater to Arab immigrants returning to Ethiopia. By supporting local farmers and offering training, Mahder Foods contributes significantly to agricultural sustainability.
Conclusion
Mahder Foods is more than a food processing company; it’s a movement towards quality, innovation, and empowerment. Through their unwavering dedication to excellence and community support, Mahder Foods continues to revolutionize the food industry while staying true to its core values.
